Freshplus FAQ

The business concept of Freshplus is to provide a wide range of products at fair prices, located in prime locations with excellent service and convenience to customers.  The store offers a wide range of high quality groceries and fresh food, all at competitive prices.  Friendly staff are there to serve the customers, and are happy to give advice on special ranges of the products.


The product range of Freshplus is categorized into 12 departments, merchandised in the store with the help of layouts and planograms.  The product mix is flexible in line with the location of the store.  Efficiency and speed of service is the primary objective for customer satisfaction.  Selected service stations also offer cash machines.Some of the products that freshplus provides are:

  • Gifts
  • Greeting cards
  • Lubes
  • Car care
  • Music
  • News and magazine
  • Toys
  • Cold Drinks
  • Fresh food
  • Hot and cold snacks
  • Sweets and chocolates
  • DVDs

The initial investment for an individual unit ranges from AED 500,000 to AED 750,000.

Based on the level of support Freshplus intends to provide to its franchisees, the Franchise Fee for a Startup (Individual) Franchise is AED 80,000

The continuing services, or “royalty fee”, is 2.5% of your gross sales and is paid monthly.  This fee entitles you to use the Freshplus trademark, use of distinctive system, marketing assistance, ongoing business development and counseling, and other benefits that come with being a Freshplus franchisee.

Freshplus grants an exclusive territory for a minimum of 5 units.

The Freshplus name and reputation is an important part of our business.  You will spend at least 1% of your gross sales per month on local advertising.  In addition, if we should establish fees for a Marketing Fund, you will be expected to make Marketing Fund contributions of up to 1% of your monthly gross sales.

It is expected that Freshplus will provide franchisees with approximately 21 to 30 days of initial training at Freshplus headquarters or at a location designated by Freshplus management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business.  The instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training.  This training will be provided for the franchisee and all the staff. On-site training typically takes place when the franchisee commences operations.  An experienced trainer from Freshplus will provide on-site training for a period of 3 to 7 days to assist the franchisee in the commencement of operations.

The initial term of the Franchise Agreement is five years from the date the Franchise Agreement is signed.  The agreement is renewable for four additional terms of five years each with no renewal cost from the initial franchise fee, providing you have complied with the provisions of the Franchise Agreement.

Simply complete and send us the enclosed Franchise Application Form.  Upon receiving the form we will contact you.  If you have any questions, please feel free to call us at:



P. O. Box: 9400

Sheikh Zayed Road,

Dubai, UAE

Tel: +9714 343 4444

Fax: +9714 343 3393

Email: franchise@emarat.ae

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